SVZ news

Early October SVZ attended the World Juice Conference 2011 in Madrid. The World Juice Conference is a conference where worldwide juice (concentrate) producers and bottling companies meet, to discuss the latest market developments and harvest prognoses for fruit.

SVZ, being one of the key sponsors of the event, was visibly present in the conference, both in meeting rooms, but also on flyers, banners and on the coffee table.

During the conference Edgar Biemans, commercial director of SVZ International, gave a lecture on how to deal with price volatility and what role vegetable concentrates could play in this. Due to the fact that SVZ works with set contracts for vegetable crops, we are able to secure a competitive and stable price for our customers.

SVZ’s fruit and vegetable blend was well received by the audience. After the lecture the producers had the opportunity to taste 100% juice with apple, grape, and no less than 26% red beetroot juice. With this drink they could judge for themselves that a mix of vegetable juice and fruit juice is a great combination.

During the customary dinner, prizes were given to the most innovative new juice product and the best new package for a juice product. In both categories an SVZ customer won the award.

For SVZ, the World Juice Conference was very successful; besides meeting (potential) customers and competitors, we have been able to shine a light on our vegetable juices. SVZ looks forward to meeting the industry again on our booth 2E31 at the FIE (Food Ingredients Europe) in Paris, at the end of November.

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