Tasty and jam-packed with vitamins and nutrients, berries are only becoming more popular with global consumers. In fact, sales of the fruits grew 11% year-on-year between autumn 2020 and spring 2021. For manufacturers, delicious berries present an exciting opportunity to tap into innovative applications, while simultaneously giving consumers the nutrient-rich foods and beverages they desire. As we approach prime harvesting time for many of our high-quality berry ingredients, read on for NPD inspiration…

The most important meal of the day
Consumers are becoming more and more health conscious, and this is reflected in their breakfast choices, with many now preferring fruit to a fry up… with this in mind, the growing popularity in smoothie bowls makes this an exciting option for manufacturers to explore this summer. Harnessing the natural sweetness of berries such as raspberries and strawberries will allow consumers to enjoy the perfect guilt-free smoothie bowl full of flavour and texture.

Cultured offerings
One of the more popular dairy applications, the global yoghurt market is projected to grow at a CAGR of 3.6% from 2020 to 2026 – while the vegan yoghurt market is expected to skyrocket by 16.2% in the same period. With such a growth rate, manufacturers can use this opportunity to incorporate innovative, nutritious berry blends and flavours such as cranberry or blueberry – or maybe even the sour-sweet honeyberry – into their dairy and non-dairy yoghurt offerings. Exciting tastes and sensory experiences can be achieved whilst remaining sustainable, by using SVZ’s high-quality berry ingredients.

Summer of ice cream
Ice cream is a popular offering all year round, but the warmer weather in summer increases demand for a cold and indulgent treat. But are people looking for healthier alternatives to traditionally decadent and creamy options? According to a recent survey, 60% of consumers are now searching for products with labels reading “no artificial ingredients”, “no preservatives” and “all natural” – and the COVID-19 pandemic has only increased consumer investment in nutrition. Meanwhile, veganism is globally booming – driving new product development across every food category and leading to an explosion in dairy-free iced treats.

Unlock new opportunities in ice cream – both dairy and plant-based – with SVZ’s range of 100% natural, vibrantly coloured and flavourful berry purees and concentrates. Naturally sweet and ethically sourced, consumers can enjoy great flavours with less added sugar and additives, and without compromising on their broader wellbeing goals.

Tap into these tasty summer applications (and more!) by using SVZ’s 100% natural berry ingredients – get in touch with our team today to find out more.

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