Sugar Reduction

Consumers are gradually shifting away from sugar-laden foods and beverages in favour of healthier options with less calories. For global manufacturers across sectors including dairy, beverages and bakery, a key priority is finding a suitable replacement for sugar that is healthier and more ‘natural’, but which still delivers the same great taste and texture. 

A great clean label alternative to sugar is fruit and vegetable ingredients – which allow NPD teams to harness delicious, natural sweetness without an added sugar headache. So, whether you’re adding tasty fruit juice concentrates or vegetable purees to your formulations, rest assured that you’ll deliver a ‘healthier’ product for everyone. 

White carrot

Without the pigmentation of the traditional orange carrot, white carrots also have a sweeter taste than their orange or purple cousins, making them the perfect addition to food and drink formulations with reduced sugar. Available in puree, juice concentrate and NFC juice formats, white carrots are suitable for a broad range of applications – from smoothies to bakery fillings – and offer easier colour management.


The fresh cucumber is full to the brim with many things – antioxidants, water and valuable vitamin K – but sugar isn’t one of them. With a subtle, delicate taste and neutral colour profile, this savoury fruit lends a sophisticated flavour to premium juices, soups and smoothiesA sugar content of less than 2% helps producers keep calories low, and consumer interest high  making cucumbers the perfect solution for reformulating for reduced sugar  

Let's create the food and drink of tomorrow, together