Beverages, made better: Why NFC fruit juices matter
Not-from-concentrate (NFC) fruit and vegetable juices: you know them, you love them – and so do the world’s consumers! With claims like ‘fresh’, ‘natural’ and ‘clean label’ reigning supreme in shoppers’ minds, NFC juices are squeezing out truly staggering growth estimates: the market predicted to expand at a rate of 4.1% CAGR to reach 5.4 trillion USD by 2030. There’s evidently no shortage of demand for these delicious juices, but in many ways they are still being sold short. From providing natural nutrition to improving the texture and taste of functional drinks and even helping us tap into cultural heritage, there’s so much to appreciate about NFC juices beyond their undeniable commercial prowess. Come along as we take a closer look at NFC juices and the many – sometimes surprising – ways they make beverages better.
NFC juices = heritage in a glass
Juices have always been at the heart of beverage traditions around the world – from Mexico’s Agua Fresca to Europe’s Kompot, and countless regional recipes passed down through generations. What these drinks all share is the desire for freshness and flavour true to nature.
That’s exactly what high-quality NFC juices deliver. Because they’re made by simply pressing and pasteurising ripe fruits – not by concentrating and later reconstituting – NFC juices retain the authentic flavour, aroma, and natural sweetness of the original fruit. For beverage brands looking to celebrate cultural heritage or craft ‘real fruit’ experiences, NFC juices are the closest you can get to sipping straight from the orchard.
Whether it’s the tangy brightness of berries, the surprising sweetness of carrot or the delicate notes of pear, NFC juices give developers the building blocks for beverages that taste like tradition, while offering the quality modern consumers expect.
Naturally premium, refreshingly honest
Today’s shoppers associate NFC juices with freshness, purity and quality – in other words, they come with a built-in “health halo.” Their minimal processing and clean-label appeal make them a natural fit for brands positioning themselves as premium, authentic or wellness-focused.
But while the health perception of NFC juice is strong, producers have a responsibility to ensure claims remain transparent and credible. After all, even the “healthiest” fruit juices contain naturally occurring sugars. It’s about balance – celebrating juice’s natural vitamin content and antioxidant benefits, while avoiding overstated promises.
Brands that strike this balance, using NFC juices to deliver taste and nutrition in harmony, can build lasting trust with consumers. It’s proof that better beverages can be both delicious and honest.
Sustainability in every sip
Beyond taste and nutrition, sustainably sourced NFC juices make beverages better for the planet, and everyone who lives on it.
It’s true, not all NFC juices are created equal when it comes to environmental impact. The demands of processing, cold-chain maintenance during transport and storage and growing the raw fruits and vegetables themselves can all take a toll on a products’ green credentials if not managed properly. This is why, at SVZ, sustainability sits at the core of our NFC juice offering (and all our fruit and vegetable ingredients.) Through close collaboration with our partner farmers and agronomy experts, we ensure the produce behind every NFC juice is grown responsibly – with care for soil health, biodiversity and efficient water use. Our goal: to protect natural resources while delivering consistent quality and traceability across our entire supply chain.
Better together: Building a brighter beverage industry
Fresh and multifaceted, nutritious and international – NFC juices are the gift that keeps on giving for the beverage industry in so many ways. As a world-class supplier of premium juices – both NFC and concentrated –SVZ knows how to make the most of these ingredients, wringing out every last drop of value with fully customizable blends for every application.
Our expertly produced NFC juices – your latest product inspiration: together they’re the dream team for better beverages, made the right way.
Explore all the possibilities of NFC juices here:
👉 https://www.svz.com/products/nfc-juices/
