For global consumers, supermarket trips have become synonymous with checking labels for ingredients and additives. Food and beverage manufacturers need to give consumers natural and simple ingredients that they recognise – so how can you deliver on label-friendliness without compromising on great taste and texture?
100% natural fruit and vegetable purees and concentrates are a great solution for making products more attractive for consumers. Replace artificial colourings and added sugar with the clean-label sweetness and vibrancy of fruits and vegetables – harness the red of beetroot for example, without the need for an e-number, or use a strawberry or carrot concentrate to replace added sugar. Keep scrolling for inspiration…